Tim Cook's Blog
I decided to look deeper into the life of someone who is the CEO of a company very prominent in my life. Tim Cook, CEO of apple regularly uses his Twitter account for both personal and business usage. I found it very interesting that the summary about him states, "CEO Apple, Fan of Auburn football and Duke basketball". This short description of himself, allows consumers of apple to relate to him. It shows that he is down to earth and just like you and me. After viewing Cook's posts from the past month I think his blog is great for Apple. He has posts that vary from sending his sympathy to the families affected by the Parkland shooting to promoting the newest Apple Watch, to sharing photos from his most recent trip to Toronto. He uses this blog to promote Apple, share his life's most interesting moments and reach out to a specific audience. This blog most definitely allows Apple consumers to relate to him on the most intimate level. I think this blog a good asset